the strategies of advertising from the original residence shopping host

Why would Farrah Fawcett, the most renowned “angel” and poster lady of all time, provide jewellery on Television set?

In 1987, the actress did just that.

Her fame was nevertheless soaring then, and the Household Shopping Club in St. Petersburg was not specifically the zenith of sophistication. But a single of her buddies instructed it, and replicas of Farrah’s individual jewellery promised to be well-liked.

“I hope no a person sees me performing this. My career will be about,” she confided to Bob Circosta, house shopping’s original host, right before she went on air.

And that is when Bob taught Farrah the supreme solution to marketing, which has worked on TV’s original house-shopping community, now termed HSN or the Home Buying Network, for 44 years: 

It’s about communicating, not commerce.

It’s about helping, not hawking.

It’s about viewers, not you.

Bob Circosta was the original host of Home Shopping Club, which is now HSN (or Home Shopping Network).

Farrah went on Tv, flashed her massive white enamel and sold out of her jewellery — because she stopped thinking of herself and started out imagining of her viewers.

Would her earrings make them appear smoking cigarettes incredibly hot in a pink swimsuit? 

Oh, heck, no — but they may increase sparkle on a rainy working day. What’s wrong with that?

All of life’s a pitch, Bob could say. (In simple fact, “Life’s a Pitch” is the name of his 2014 e-book.)