Beginning Monday, Jimmy John’s salads are sandwiched into wraps minus the fork—Jimmy John’s Chicken Caesar and Beefy Ranch Wraps are the best harmony of summer months flavors to freshen up mealtime on the go. As aspect of the greater Jimmy John’s evolution, these new minimal-time menu additions are the first-ever wraps providing from the brand and among the various LTOs showcasing daring new thoughts and flavors prepared through the 2021 calendar year.
JJ’s Chicken Caesar Wrap is created with juicy seasoned chicken, crunchy croutons, shaved parmesan tossed with Caesar dressing all wrapped up into one delicious bundle. The wrap is produced with: seasoned chicken, parmesan cheese, ranch seasoning, lettuce, tomato, mayo, creamy Caesar dressing and mini croutons wrapped in a Garlic & Herb Wrap. Advised franchise retail pricing averages $1 extra than current JJs Favorites (~$8.50) and may well vary by taking part locale.
JJ’s Beefy Ranch Wrap combines hand-sliced roast beef, bacon, cheddar cheese, onion, lettuce, tomato, mayo, cucumber, ranch dressing, and mini croutons in just one tasty wrap. The wrap is manufactured with: Roast beef, bacon, cheddar cheese, onion, lettuce, tomato, mayo, cucumber, ranch dressing and mini croutons wrapped in a flour wrap. Prompt retail pricing averages $1 additional than current JJs Favorites (~$8.50) and could vary by collaborating place.
JJ’s new Summertime LTO Wraps are the maximum undertaking principles ever set by means of the Jimmy John’s consumer screening process, and the latest case in point of the significant-quality very affordable “salad-turned-sandwich wrap” varieties attendees adore – excellent for any meal event that consumers of all ages and appetites can enjoy.
For context, JJ’s Smokin’ Kickin’ Rooster LTO sandwich which debuted in February, noticed incredible benefits promptly turning out to be the 3rd most well-known sandwich on JJ’s menu (at the rear of the Turkey Tom and Italian Night time Club) in the course of its peak. This minimal-time sandwich offering was made and sector examined in early 2021 to rave consumer assessments which in convert spurred this constrained-time rollout – the newest of a number of LTOs slated to be introduced nationwide this calendar year.
“At Jimmy John’s, we’re continually searching to innovate and evolve our sandwich lineup to provide a greatest-in-class encounters for our friends. We have finished just that this summer months with our new limited-time Summertime Wraps – tasty, mouth-watering new flavors showcasing the clean veggies and top quality components you’ve occur to anticipate from Jimmy John’s in an entirely new kind,” says Darin Dugan, Main Marketing and advertising Officer at Jimmy John’s. “These salad-crammed wraps have been obsessively crafted to be the perfect pairing for the summer time months – right down to the croutons inside of the wrap for just the proper amount of crunchy texture in each chunk.”
Marketing campaign HIGHLIGHTS
Jimmy John’s newest LTOs will be supported by a committed built-in advertising and marketing marketing campaign throughout retail, social, on line, and broadcast channels that includes Emmy-successful actor Brad Garrett, reprising his charismatic guide part of “Tony Bolognavich – The King of Cold Cuts” 1st released throughout SBLV in February.
The :30 location is slated to debut on Monday with major national broadcast exposure throughout linear Tv, OLV audio, and social channels.
The new movie “Shakedown” created by Anomaly, and brought to life by Randy Krallman of Smuggler Movies, is the subsequent chapter of the ongoing sandwich war amongst Tony Bolognavich and Jimmy John’s. In the spot, Tony will make the shocking discovery that Jimmy John’s has expanded further than tasty sandwiches…and is now supplying confined-time summer months wraps.
The principal movie is accompanied by a host of social movies. The commercials attribute Tony Bolognavich in pitchman manner, as he makes an attempt (poorly) to a single-up Jimmy John’s salad-loaded wraps with a several “Salad-o-vations” of his individual.
“Not sure if you’ve noticed, but there is a Sandwich War going down. And Jimmy John’s is in no way a person to back again down from a struggle. So we considered ‘what could possibly annoy our buddy Tony Bolognavich (you can simply call him The King of Cold Cuts) more than a mouth watering Jimmy John’s sandwich? How ‘bout a delectable salad sandwiched into a wrap?’ He did not acquire it perfectly,” says Josh Fell, CCO of Anomaly.
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