Frank Ocean’s jewelry line wishes to be like Tiffany, not Travis Scott

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There is no telling how or when Frank Ocean might return to the limelight.

It’s been nearly a yr and a fifty percent since he introduced a pair of songs, “Dear April” and “Cayendo,” and remixes for each and every, which would have prompt the commencing of an album rollout had it included an artist far more prone to convention. Two many years have elapsed since Ocean last spoke to the push and 4 due to the fact he’s carried out in front of a live viewers. When he last introduced a total-size challenge, Blonde, it was way back again in August 2016 and just a day immediately after he’d released an additional, Limitless, which deftly concluded his contract with Def Jam and permitted him to go forward as an impartial act.

Ocean is a person of the several people today who can conjure the attention of thousands and thousands out of slender air, and he did just that very last Friday by breaking his silence to the push with a include story for the Monetary Moments. Any excitement for the unusual job interview and the likely of it staying employed to encourage new music was quickly tempered, however, when it grew to become very clear the protection centered entirely upon a new jewelry line made by Ocean.

Homer is the title of Ocean’s new endeavor, a high-quality jewellery line bought only over the phone or at a shop in New York City’s Chinatown. An Instagram account for Homer hasn’t made any posted and nevertheless has now gained almost 150,000 followers given that the brand was released to the environment on Friday. A short catalog for Homer’s 1st run of jewelry can be viewed on the brand’s website, whilst printed variations manufactured obtainable for no cost are outlined as “out of stock.” Perusing the lineup in both kind reveals rates number of can find the money for.



Ocean has previously indulged his rabid fanbase in relatively typical, if not much more tasteful, products drops by way of his web site and for the duration of his operate of competition appearances in 2017. “Blonded”-branded hoodies, sweatpants, Apple iphone circumstances, and boxers unveiled at the beginning of January 2020 with price ranges ranging from $15 to $150. Other releases had been equally obtainable from a cost viewpoint, assuming, of program, you have been rapid enough to get in before every thing offered out. Homer is in an solely distinct category — the stage is not to provide merch to Frank Ocean fans, but to market large-finish jewelry that just so transpires to be built by Frank Ocean.

Admirers as passionate as his will want anything involved with his identify.

Homer employs ceramic, gold, silver, and diamonds in cartoonish pendants, chains, bracelets, rings, and earrings that ought to truly feel acquainted to any person acquainted with the work of artist and prolific merchandiser Takashi Murakami.

A smiling, Pokémon-esque character hanging off a silver chain sells for $1,385, although a standalone butterfly pendant fetches $780 in rhodium-plated silver or $5,135 for 18k yellow gold. On the much greater-end is a purple, pink, and purple graphic chain made from 18K white and yellow gold and an abundance of lab-grown diamonds. The asking selling price for the rapper-amount piece is $471,900, the maximum regarded price tag place in the nascent Homer line. In accordance to the Monetary Periods posting, having said that, there is an additional unnamed piece that’ll go for $1.9 million.

Even the a great deal lower conclusion of Homer’s price ranges are probably to alienate the the greater part of Ocean’s fanbase, unintentional probably, but the all-natural by-merchandise of wading into great jewelry. Lovers as passionate as his will want something related with his identify, and this time about they’ll have to contend with a restricted budget somewhat than limited provide.



You cannot bemoan Ocean for adhering to his heart to make jewellery, and his obligation to his followers finishes at offering exactly what they’ve paid out for. However, this most up-to-date progress in his occupation stands in stark contrast to what we have become applied to. While Travis Scott has a scattershot technique to branding that is viewed a meal coined for him at McDonald’s and a spiked seltzer obtainable at a liquor retail store near you, Ocean is a lot less fascinated in earning himself obtainable to absolutely everyone. “I did not want our operate to be any much less high-priced than Cartier,” he informed the Fiscal Instances.

The lead-up to Homer’s launch began in 2019 with a collective of 20 craftsmen pals at his household to make tables, chairs, lights fixtures, seating, and a deadbolt lock Ocean calls “beautiful” for its information despite a “banal and ordinary” important and system. None of these things were made to go on sale, but section of Homer’s initially assortment does incorporate a participate in on the typical Cuban-website link bracelet that took him and his group a year and a 50 percent to make.

Homer is first for Ocean himself and then for whoever can find the money for it.

With this kind of craftsmanship, not to mention the important metals and gems, Ocean’s wearable objects really should value as significantly as Tiffany & Co. or Cartier alternatively than currently being priced for the masses like products from his musical peers. Consider whichever it is you may possibly contact the most considered item from Travis Scott’s prolific collaborations and it nevertheless couldn’t compare to what Ocean is now undertaking with Homer. Certain, Scott just lately lent his hand to a Dior collection — but number of could argue his contributions are well worth paying out luxury guap on.

Quiet Moves

Homer has also collaborated with Prada on a soon-to-be-introduced capsule such as backpacks and anoraks, the latter of which will proceed a narrative that started with Ocean sporting a fairly basic black jacket from Prada at the Met Gala when everyone else was overextending them selves to embody the “camp” theme.

All those goods, too, won’t be for all of us, and only time will inform when Ocean releases anything far more democratic, be it considerably less highly-priced merchandise or what supporters definitely want: new songs. Homer is first for Ocean himself and then for whoever can find the money for it. Supplied what he’s currently given to us, you shouldn’t be salty if you have to sit this a person out.